Adobe MAX is the world’s largest creativity conference — three days of product announcements, technique sessions, and creative community at the Los Angeles Convention Center. Attendance is free for both in-person and online.
The Big Announcements
MAX is Adobe’s primary stage for unveiling what’s coming across the Creative Cloud portfolio — Photoshop, Illustrator, Premiere Pro, After Effects, Firefly, and Acrobat. The 2025 event is expected to put a heavy focus on generative AI workflows and Firefly’s expanded capabilities.
Session Types
Sneaks — The most anticipated session at MAX. Adobe engineers and researchers demonstrate unreleased experimental features in a rapid-fire showcase. Many Sneaks have gone on to become major Creative Cloud features.
Workshops (Labs) — Hands-on sessions limited to small groups, where attendees learn new techniques directly from Adobe experts and community educators.
Inspiration Sessions — Talks from world-class creative professionals across design, photography, motion, and illustration covering process, career, and craft.
Who Attends
Graphic designers, motion designers, photographers, UX/UI professionals, video editors, illustrators, and developers building on Adobe’s APIs and frameworks. MAX attracts both working professionals and students.
Community & Networking
The conference floor hosts booths from Adobe partners and third-party tool makers. Community meetups, evening events, and Birds-of-a-Feather sessions organized by discipline run throughout all three days.
MAX is the one event a year where creativity and technology genuinely intersect. The energy on the floor is unlike anything else in the industry.
Registration opens in July. In-person capacity sells out — sign up for notifications as soon as the event page goes live.